The Minato City Tourism Association, in collaboration with American Express International, Inc. (hereafter: American Express), JCB Corporation (hereafter: JCB), and the Chiyoda City Tourism Association, will launch a campaign starting Wednesday, July 1, in Minato and Chiyoda-ku, Tokyo, aimed at attracting inbound tourists and revitalizing local consumption.

This campaign is for overseas American Express or JCB cardholders, and original goods will be given to those who spend a certain amount or more in eligible areas. Additionally, outdoor advertising, digital signage, and multilingual notification tools will be utilized in each area to encourage inbound tourists to tour the region and shop within the region.

< Minato City Tourism Association, Chiyoda City Tourism Association/American Express/JCB Joint Campaign Overview>

Period: Wednesday, July 1, 2026 ~ Thursday, December 31, 2026

Content:
◆ Original Goods Awarded
At stores in Minato and Chiyoda wards of Tokyo, if an overseas American Express or JCB cardholder makes a single payment of 5,000 yen (tax included) or more with any card, they will receive original merchandise. Benefits can be picked up at designated redemption points in each area, and at some participating facilities, you can pick them up immediately after shopping. To receive your card, you will need to present three items: your passport, receipt, and your card sales slip.

◆ Large-scale area announcements
We will announce this policy in designated areas for inbound tourists. In Tokyo, flag banners, digital signage, posters, and other in-store promotional tools will be displayed in various locations including the Marunouchi and Yaesu areas, as well as in Minato and Chiyoda wards.

◆ Campaign Page
・American Express campaign page (English only)
https://www.americanexpress.com/en-sg/business/merchant/explore-japan-with-amex/destination/tokyo/
・JCB campaign page (English only)
https://www.specialoffers.jcb/en/campaign/detail/tokyocentral2026/93513/